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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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ClearRoute releases open source platform to govern enterprise AI agents
ClearRoute has released open-source software governing enterprise AI agent activity.…
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Aston Martin narrows losses as Valhalla lifts revenue
Aston Martin’s quarterly revenue increased as Valhalla deliveries strengthened results.…
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GSK specialty medicines grow 15% as vaccines decline
GSK’s specialty medicines sales increased despite weaker demand for vaccines.…
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TruFin acquires Rockford to expand payment recovery services
TruFin has acquired Rockford Associates through its Oxygen Finance subsidiary.…
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Northstarr acquires UPN to expand national pallet network
Northstarr has acquired United Pallet Network, expanding nationwide freight coverage.…
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IntelliAM conditionally raises £6.4m for industrial AI expansion
IntelliAM has secured conditional investment for further industrial software growth.…
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Unilever sales rise 5.2% as home care leads growth
Unilever has reported stronger quarterly sales across household product categories.…
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ABP acquires Humber logistics specialist Global Shipping Services
Associated British Ports has acquired a Humber cargo handling specialist.…
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Mission Mars secures new majority investor as BGF exits
Mission Mars has secured new majority ownership for further expansion.…
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S4 Capital cuts revenue outlook despite lower debt
S4 Capital has reduced its revenue outlook despite falling debt.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
