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Trust is now the decisive currency in modern sales conversations. Paulo Cunha, CEO of Pipedrive, argues that informed buyers expect transparency, low-pressure engagement, and human judgement alongside AI-enabled sales tools.
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Gen Z is pulling physical retail into experience-led commerce again. New research suggests younger shoppers still value stores for discovery, connection, and memory-making.
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Global ad growth faces a geopolitical stress test this year. WARC says Hormuz disruption could put nearly $94bn of projected advertising investment at risk.
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Most UK businesses are missing from AI-generated commercial recommendations online. LLM Listed says 87% of analysed UK businesses failed to appear for primary commercial AI search terms, despite many continuing to invest in traditional SEO.
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Brand investment is being weakened by poor measurement discipline. Gartner says 84% of companies are stuck in a cycle of undermeasuring and underfunding brand.
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AI pilots are being funded from existing marketing budgets. New research suggests teams are reallocating spend to AI experiments before funding models, governance, and returns are settled.
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Marketers are adopting AI faster than skills strategies emerge. CIM research shows only 5% expect AI to create new roles, while many teams lack defined capability plans.
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Companies are reducing ESG claims despite losing commercial opportunities nationally. New research says greenhushing is rising as leaders fear regulatory, reputational, and public scrutiny.
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SmilingCFO has launched a new diagnostic tool for brand marketers. The Mental Availability Review helps teams assess whether their brand comes to mind in relevant buying situations.
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Primark’s TV debut reframed advertising as measurable growth driver. The retailer’s first UK television campaign delivered record ad awareness, sales uplift, and stronger quality perceptions.