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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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New trade union workplace access rules begin
Trade unions now have new statutory access rights across workplaces.…
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UK business AI adoption doubles to 32%
Artificial intelligence adoption has now doubled among businesses across Britain.…
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Scottish Widows backs four British technology ventures
Scottish Widows has begun investing in four British technology companies.…
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Mobico agrees £308m takeover by investors
Mobico shareholders have been offered cash for their transport group.…
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Tesco sells Central European businesses for €1.7bn
Tesco is selling two Central European supermarket businesses to Ahold.…
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BCG faces HMRC scrutiny over partner taxation
HMRC is examining how Boston Consulting Group classifies UK partners.…
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Stronger workplace harassment protections take effect
New workplace rules strengthen employers’ obligations to prevent unlawful harassment.…
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CMA investigates Meta over publisher terms
Britain’s competition regulator is investigating Meta’s proposed publisher contract terms.…
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Government targets ten sites with £700m
Government funding targets major industrial sites stalled across the UK.…
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Why the government still doesn’t understand the reality for the UK’s micro businesses
Government policy too often overlooks the realities facing UK microbusinesses.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.