Signicat hires Bauer as product chief

Signicat has appointed Emma Bauer as Global Chief Product Officer as the digital identity company expands its cross-border platform ahead of major regulatory change in Europe. The appointment comes as providers across the region prepare for eIDAS 2.0 and the Anti-Money Laundering Regulation, which are increasing compliance demands around onboarding, authentication, and digital trust.

Signicat said Bauer will join the executive team and lead product strategy for its Software-as-a-Service platform, which has broadened through eight strategic acquisitions. The company has built its position around a European identity market that remains fragmented by geography, regulation, and consumer behaviour, with very different onboarding and authentication patterns across the Nordics, southern Europe, and other markets.

The company said Bauer started her career as a developer and brings experience scaling product organisations in high-growth technology environments. Her brief is to help Signicat manage a broad product portfolio while shortening time to market and keeping pace with regulatory change.

Asger Hattel, CEO of Signicat, said: “We are operating a highly sophisticated, innovation-driven one-stop-shop proposition to our customers, solving one of Europe’s biggest challenges: cross-border digital trust. For this, we needed a well-reputed scale-up leader who combined strong CPO experience with unique technical roots. An individual with the ability to push both shorter time-to-market, innovation, and new methods with all the toolkits the AI era has to offer.”

He added: “Beyond Emma’s impressive technical roots and product expertise, there is a very strong cultural match. Her proven ability to empower and manage high-performing, distributed teams across different regions makes her key to taking Signicat to the next level in our scaling journey.”

Signicat said Bauer will focus on future product execution as AI rises up the agenda and identity platforms face tougher expectations on compliance, interoperability, and operational resilience. The company’s position in regulated sectors and public services means product development is closely tied to the way European rules evolve and to how customers navigate multiple national systems within one platform.

Bauer said: “Digital identity is the foundation of a modern society, but the varying consumer behaviour and impending regulations across Europe create an incredibly intricate puzzle for businesses to solve. Signicat has uniquely positioned itself to solve this by providing a unified platform that manages cross-border transactions. I was drawn to the company’s clear purpose, its transparent and collaborative culture, and its leading market position. This is an exciting scaling phase, and I am thrilled to help shape the future of trust across Europe and beyond.”