Loftware has launched Loftware Connect, a platform designed to help organisations manage product identification with suppliers and other trading partners across global supply chains. Announced on 20 April, the company described it as the biggest technology launch in its history and said it is intended to replace fragmented coordination with a secure digital network.
The platform is built to address product identification issues that can interrupt production, delay shipments, trigger recalls, and create compliance problems. Loftware Connect creates structured digital connections between organisations and their partners, giving companies a way to manage labelling and related requirements across distributed supply chains.
Jim Bureau, CEO of Loftware, said: “With Loftware Connect, we are building the infrastructure of trust for modern global commerce. For decades, product identification has been managed within the four walls of the enterprise. But goods move across borders, through suppliers, co-packers, and distribution centres, creating costly unknowns like a mislabelled component delaying an assembly line or triggering regulatory fines. The future requires fast and seamless collaboration. Loftware Connect ensures that every partner, every process, and every product identity is aligned, so when disruption occurs, our customers stay ahead of it. With Loftware, it’s all right there.”
Loftware said the platform combines secure connection management with shared workspaces, allowing organisations to onboard suppliers through a structured process, track progress in real time, and support self-registration. Companies can publish standardised printing instructions to the network, while authorised trading partners subscribe and label goods in the required format without direct access to label templates or core systems. Michelle Northey, Chief Product Officer at Loftware, said: “Loftware Connect represents a category-defining shift for our industry.” Learn more about Loftware Connect here.
