Business Quarter

Martech data blind spots threaten AI payback

Only two per cent of CMOs say their marketing data is strong. Most are investing in AI without fixing weak data foundations, leaving advanced tools underperforming and marketing budgets misfiring, according to new findings from Intermedia Global.
Read the full story: Martech data blind spots threaten AI payback

_{Latest stories —}

Martech data blind spots threaten AI payback

Only two per cent of CMOs say their marketing data…
Many UK fintech founders eye overseas move

Rachel Reeves’ fintech strategy faces criticism from industry founders. Over…
EU parliament reduces corporate reporting rules

EU Parliament votes to reduce sustainability reporting and due diligence.…
Keir Starmer courts business leaders pre-budget

UK business leaders meet at Downing Street amid budget concerns.…
Generation Alpha sees flexibility and AI defining work by 2040

Generation Alpha predicts a tech-driven, flexible working world. A new…
Google and TotalEnergies ink 15-year energy deal

Google and TotalEnergies signed a renewable energy PPA. Google will…
Flexible offices to form 20% of London market

A fifth of London’s offices will be co-working sites by…
ECB fines ABANCA for climate risk failures

ECB fines Spanish bank ABANCA over climate risk compliance failures.…
Salesforce tackles water use in data centres

Salesforce launches new initiatives focused on sustainable water usage. The…
Oxford Instruments shares surge despite profit woes

Oxford Instruments shares rise despite profit drop. The company’s stock…

Business Quarter issue 1 is live now:

Generation Alpha sees flexibility and AI defining work by 2040

Generation Alpha predicts a tech-driven, flexible working world. A new study by International Workplace Group (IWG) reveals that 87% of 11–17-year-olds expect their future jobs to look nothing like their parents’ careers, with hybrid work, short commutes, and AI collaboration at the core of work by 2040.