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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Why most organisations still aren’t testing the AI models they rely on
Organisations deploying open-weight AI models face significant security testing gaps.…
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UK M&A deals of the month: October 2026
October’s UK dealmakers pursued strategic assets despite uneven market confidence.…
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Subway plans 70 new restaurants in Asda stores
Subway plans significant expansion of restaurants inside British Asda stores.…
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UK workers report widespread workplace monitoring
UK employees report widespread workplace monitoring in new national research.…
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Mastercard launches free cybersecurity training for SMEs
Mastercard has introduced free cybersecurity lessons for Britain’s smaller businesses.…
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Azerion and Starcount link spending data with advertising
Azerion and Starcount are combining spending data with advertising technology.…
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Gattaca profits rise as contractor demand strengthens
Gattaca has reported higher annual profit amid stronger contractor demand.…
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IWG passes 5,000 flexible workspace centres
International Workplace Group has exceeded five thousand flexible workspace centres.…
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Barclays offers early motor finance compensation
Barclays will offer early motor finance compensation to selected customers.…
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Barnsley secures £800,000 for workplace AI training
Four Barnsley projects will receive funding for practical AI training.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.