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Primark TV campaign strengthens brand case
Read the full story: Primark TV campaign strengthens brand casePrimark’s TV debut reframed advertising as measurable growth driver. The retailer’s first UK television campaign delivered record ad awareness, sales uplift, and stronger quality perceptions.
Latest stories —
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Adobe study shows Gen Z enterprise shift
Adobe research links student AI use to digital enterprise growth.…
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MTD deadline leaves accountants with practical gaps
Making Tax Digital is moving from policy into workflow reality.…
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AI errors expose workplace silence risk
AI errors are exposing a widening workplace trust gap. New…
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DEScycle secures critical metals funding
DEScycle has secured major grant funding for metals recovery infrastructure.…
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Forced-labour tariffs threaten UK exporters
US forced-labour tariffs would test exporters’ supply-chain due diligence. Washington’s…
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Trades back tougher tool theft laws
Tradespeople are backing tougher sentencing despite low bill awareness levels.…
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Ministers seek evidence on AI’s workplace impact
Government AI data requests put workplace evidence under pressure. Companies…
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Zero-hours reforms move into consultation
Zero-hours reforms would reshape workforce planning across exposed sectors. The…
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CIPD warns on zero-hours reforms
CIPD warns zero-hours reforms could create unintended workforce insecurity risks.…
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UK services slip into contraction
UK services data has turned cautious after months of resilience.…
Read the latest edition of Business Quarter:
Leadership —
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Lovell Renew strengthens commercial leadership
Lovell Renew Central has appointed Andy Webster as commercial lead. The move follows a 27% increase in staff over 12 months, as the refurbishment and retrofit specialist expands its Midlands project pipeline.
