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Co-op links search ads to store sales
Read the full story: Co-op links search ads to store salesCo-op has connected search advertising with physical store sales. LiveRamp and Google helped the retailer link member data to offline outcomes, producing a 134% in-store sales uplift and 39x search ROI.
Latest stories —
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Xero brings finance data into Microsoft 365
Xero is moving live finance data into Microsoft tools. The…
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IMA expands shopper marketing reach
IMA has expanded its shopper marketing reach through acquisition today.…
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Dean Moor solar farm wins consent
Dean Moor Solar Farm has secured development consent approval today.…
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Brand strength shifts beyond paid media
Brand equity is moving further beyond paid advertising channels. New…
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NiCE extends AI CX to sovereign cloud
NiCE is moving regulated CX AI onto sovereign infrastructure. The…
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Water breakthrough unlocks housing pipeline
Water capacity has unlocked almost 19,000 stalled housing units. A…
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Always-on culture raises burnout risk
Always-on work habits are intensifying burnout across UK workplaces. New…
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HMRC roadmap deepens digital tax shift
HMRC’s digital roadmap is moving tax administration further online. The…
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AI claims strain employment tribunals
AI is changing how employees challenge workplace decisions now. Workers…
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Planning reform accelerates infrastructure approvals
Planning reform will shorten major infrastructure approval routes from July.…
Read the latest edition of Business Quarter:
Leadership —
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Business confidence falls despite overseas resilience
Internationally exposed companies remain more confident than their domestic peers. Lloyds’ latest Business Barometer shows overall confidence falling, even as hiring intentions improve and overseas-facing businesses report stronger demand.
