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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Castings cuts profit expectations after factory disruption
Castings cuts profit expectations following disruption to factory production operations.…
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Government consults on changes to pig stunning
Government proposes changes to pig stunning methods throughout the UK.…
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Future Biogas buys remaining stakes in six plants
Future Biogas takes full ownership of six renewable gas plants.…
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Software Circle acquires private healthcare software specialist
Software Circle expands its healthcare portfolio through another specialist acquisition.…
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Kier resumes pre-construction work at Harlow bioscience campus
Kier resumes planning work on Harlow’s specialist high-containment laboratory project.…
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Nine West Midlands manufacturers win innovation funding
Nine West Midlands manufacturers receive grants to develop industrial technologies.…
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FCA maps flood exposure across English mortgages
FCA research reveals significant flood exposure across England’s mortgage market.…
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Government outlines plan for private nature finance
Government plans seek greater private funding for local nature recovery.…
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Leeds medical AI spinout raises £10m
Leeds medical technology spinout adsilico raises funding for virtual patients.…
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CrowdProperty secures £100m housebuilder funding partnership
CrowdProperty secures fresh institutional capital to finance smaller housebuilders nationwide.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
