Content Guru has received the highest overall “Willingness to Recommend” rating in the 2026 Gartner Voice of the Customer report for Contact Center as a Service, giving the UK customer experience technology provider a fresh point of validation in a market where buyer confidence, support quality, and deployment delivery remain under close scrutiny.
The company also received the highest rating for support experience and tied for the highest rating for product capabilities, sales experience, and deployment experience. For senior CX and service leaders, that combination is significant because it goes beyond headline recommendation and points to the operational factors that often shape cloud platform selection and renewal decisions.
The underlying Gartner document draws on Gartner Peer Insights reviews. The Voice of the Customer synthesis was based on 2,120 ratings published during the 18-month period ending in December 2025. 98% of customers who left a review said they would recommend Content Guru.
Martin Taylor, Co-Founder and Deputy CEO at Content Guru, said: “We are delighted to receive the highest ‘Willingness to Recommend’ rating two years in a row”.
Taylor said Content Guru’s “consult, build, run” approach is intended to help customers through both cloud transitions and the implementation of intelligent automation. That framing is relevant in the current CCaaS market, where providers are being assessed not only on core contact-centre functionality, but also on how well they support adoption, integration, and ongoing operational change as organisations update service environments around automation and AI.
Gartner states that Peer Insights content reflects the opinions of individual end users based on their own experiences and should not be construed as statements of fact, nor as Gartner’s own endorsement of any vendor. Even so, customer review aggregates remain closely watched by enterprise buyers because they offer a live view of implementation and support experience alongside more formal analyst research.
