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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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TEK4 joins AIM through £24.75m placing
Engineering specialist TEK4 joins AIM after a major share placing.…
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Computacenter raises profit outlook after strong quarter
Computacenter lifts annual guidance following robust third-quarter technology sourcing growth.…
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Land Registry sets new land reporting rules
New land reporting requirements will affect property developers next year.…
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CIPD exposes gaps in strategic HR capability
CIPD research reveals workforce planning gaps across UK HR teams.…
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FCA challenges banks over defence SME access
The FCA urges banks to improve services for defence SMEs.…
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Rheinmetall restores large-calibre barrel production at Telford
Specialist defence manufacturing has returned to Telford following new investment.…
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Dublin businesses say city centre safety affects operations
Dublin employers report mounting concerns about safety across central workplaces.…
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September retail sales slip despite stronger summer quarter
British retail volumes declined during September despite stronger quarterly trading.…
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One third of UK companies report higher input costs
Rising purchase costs remain widespread throughout the UK business economy.…
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Harassment training interest rises before tougher employment duties
Employer interest in harassment prevention training has risen sharply recently.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
