Greenpark has announced a set of senior promotions as the digital content agency looks to scale its global operations and deepen its AI-driven discovery offering. The moves span regional management, commercial accountability, and product development, and come as the company positions itself more firmly beyond traditional SEO.
Chris Pearce has been promoted to Group Managing Director, adding APAC to an existing remit that already covers EMEA, the US, and LATAM. In the role, he will oversee global growth, client satisfaction, and profit and loss, with responsibility for creating a more consistent approach to ways of working, product innovation, and agency positioning across regions.
Sam Phillips-Grey has been promoted to Deputy Managing Director, EMEA & US, taking full ownership of profit and loss across those markets while retaining oversight of key client relationships and leading heads of department across the regions. Greenpark said the appointment reflects sustained growth in EMEA and the US, alongside a push to strengthen operational rigour and build more scalable frameworks across its client base.
The third promotion sees Sam Barker move into the newly formalised role of Group Partner for Omnichannel Search & Insights. He will lead the global expansion of Greenpark’s omnichannel search capability, bringing together SEO, paid media, social search, and AI visibility in what the company describes as a single proposition. The remit also covers product development, client strategy, commercial growth, and further development of the agency’s AI visibility offer through new frameworks, audits, and product innovation.
Taken together, the changes reflect a broader shift in how Greenpark is presenting itself to brands. The agency said consumer discovery is becoming increasingly fragmented across platforms and formats, with visibility now shaped by social search, paid placements, retail ecosystems, and AI-generated answers alongside conventional search rankings. The leadership changes are intended to match that shift with a more integrated operating model.
Sam Barker, Group Partner, Omnichannel Search & Insights, Greenpark, said: “I’m incredibly excited to take this next step at a time when search is being completely redefined. Consumers are no longer discovering brands in one place, and the role of search now spans everything from social platforms to AI-generated answers and retail ecosystems. Our focus is on helping brands show up consistently and credibly across that entire journey, and building products that reflect where discovery is heading, not where it has been.”
The appointments also show how agencies focused on search and content are adapting their leadership structures as AI changes the mechanics of digital discovery. For Greenpark, that means linking regional growth more closely to product strategy, and aligning leadership around a discovery model that reaches across channels rather than treating search as a standalone discipline.
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