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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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More than 400 suppliers engage with Welsh nuclear project
Welsh nuclear plans draw suppliers into proposed reactor delivery programme.…
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EY UK AI project sales rise 46%
EY reports growth while clients increase spending on artificial intelligence.…
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HSBC profit rises 32% as previous charges unwind
HSBC reports higher quarterly profit alongside a changing lending business.…
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Government proposes wider protections over unsafe buildings
Government proposals would broaden protections for leaseholders facing unsafe buildings.…
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Imperial robotics spinout Machenta raises $40m seed round
Imperial robotics spinout secures funding to develop faster machine learning.…
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Guidewire agrees $1.7bn acquisition of London insurtech
Guidewire plans major London acquisition to expand insurance underwriting technology.…
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Record 738,144 UK businesses face significant financial distress
UK businesses face record distress as financial pressures persist nationwide.…
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Diamond Logistics details £3m technology growth strategy
Diamond Logistics credits proprietary technology with supporting its national expansion.…
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Concretene raises £4.5m for graphene concrete
Manchester spinout Concretene raises funding to scale graphene concrete production.…
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Great Places secures £50m for social housing
NatWest lending supports hundreds of planned new social rent homes.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
