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AI pilots squeeze marketing budgets
Read the full story: AI pilots squeeze marketing budgetsAI pilots are being funded from existing marketing budgets. New research suggests teams are reallocating spend to AI experiments before funding models, governance, and returns are settled.
Latest stories —
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Zendesk unveils autonomous service workforce model
Zendesk is recasting customer service around autonomous AI agents today.…
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MaxContact flags widening customer trust gap
UK consumers increasingly ignore legitimate business calls from unknown numbers.…
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Britain’s labour market cools at the edges
Britain’s jobs market is losing momentum at the margins. Vacancies…
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LaunchDarkly launches control layer for AI agents
LaunchDarkly has launched runtime controls for production AI agents globally.…
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Rightbrain lands £3m to scale AI
Rightbrain has secured £3m to accelerate AI deployment for businesses.…
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Silks and Credas streamline legal onboarding
Silks has embedded certified ID checks into legal AI workflows.…
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Certainty theatre costs UK £20bn annually
A new study puts certainty theatre’s economic cost at £20bn.…
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Digital audio strengthens its performance case
Digital audio is gaining ground as a measurable performance channel.…
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Webidoo raises $25m for SMB AI
Webidoo has secured new capital to expand its SMB AI…
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How tiny tech gripes are leaving UK IT departments struggling
Minor IT requests are stalling UK businesses’ AI ambitions badly.…
Read the latest edition of Business Quarter:
Leadership —
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Marketing AI use exposes skills gap
Marketers are adopting AI faster than skills strategies emerge. CIM research shows only 5% expect AI to create new roles, while many teams lack defined capability plans.
