Rightbrain AI has raised £3m in a funding round led by NPIF II – PXN Equity Finance, with participation from existing investors Salica and NYDIG and four new angel investors, as the Newcastle company looks to expand a platform designed to help services businesses deploy AI without overhauling their core systems.
Built for B2B services businesses including marketing agencies, recruitment companies, and professional services organisations, the platform connects leading AI models from providers including OpenAI, Anthropic, and Google with the software teams already use, such as CRMs and Google Workspace. Rather than asking customers to rebuild workflows around AI, Rightbrain is positioning its product as an operational layer that sits inside existing ones.
By linking those models to established systems, the company says businesses can automate work such as lead research, onboarding, customer feedback analysis, and compliance document review while keeping closer control over security, governance, and integration. That has become a more pressing issue as organisations move from experimenting with tools like ChatGPT and Claude to trying to use AI more systematically in live environments.
Alongside direct customer deployments, Rightbrain is also building out a partner network for technology consultancies and digital agencies that want to offer tailored AI products to their own clients without building the underlying infrastructure themselves. The company said that white-label approach can cut the time partners need to bring AI products to market by six to nine months.
Peter Cheyne, co-founder of Rightbrain AI, said: “Businesses are under pressure to adopt AI, but many are finding that the real challenge isn’t accessing the technology but actually deploying it safely and effectively. We’re helping traditional B2B services evolve into AI-native businesses by embedding agents into their core workflows. This removes friction, giving teams a single platform to build, deploy and govern intelligent tools without needing to rebuild their infrastructure or hire specialist developers.
“We’ve built a foundation for this platform to succeed, working with companies to pilot the tool, and now it’s time to launch it in earnest. This investment from PXN Ventures and our existing backers will allow us to take our platform to more businesses and help them realise the value of AI without the costly transformation.”
Founded in June 2023 by Cheyne and Matt Wells, Rightbrain brings together experience in enterprise software and regulated environments. Cheyne previously co-founded Partnerize and Bottlepay, while Wells has worked on large-scale infrastructure and enterprise AI deployment, including GitHub Copilot after Microsoft’s acquisition of GitHub.
Andy Barrow, managing director at PXN Ventures, said: “Pete and Matt have a strong track record of building technology businesses in complex, regulated environments, which is exactly where Rightbrain sits. As companies deploy AI at scale and the AI ecosystem matures, the need to balance robust infrastructure with governance, compliance and operational rigour becomes increasingly more important.
“We’re excited to back Rightbrain as it helps businesses across the UK and beyond unlock the potential of AI, and we look forward to supporting the team through this next phase of growth.”
The funding will support product development, strategic hiring, and the expansion of Rightbrain’s partner programme in the UK and overseas, while the deal also adds another investment to the Northern Powerhouse Investment Fund II’s wider activity across the North of England.
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