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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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House of Lords summit pushes AI-first economy
Tech leaders say Britain must move faster on AI skills.…
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SupplyExplorer targets faster retailer supplier discovery
Retailers are being offered faster supplier discovery through new tooling.…
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New agentic AI teammate targets IT operations
IT teams are being offered a new SolarWinds AI operator.…
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Measurement gap still slows DOOH budgets
DOOH budgets are rising, but confidence remains uneven across buyers.…
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Workday data move targets email accuracy
HR data is moving directly into everyday communications work streams.…
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Quantum security specialist joins scaleup portfolio
A quantum security provider has secured new portfolio backing today.…
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Logistics developer hires capital markets director
A European logistics developer has made a capital markets hire.…
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Report warns UK on digital sovereignty
A policy report warns over growing digital dependence in Britain.…
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Part-time roles slip in SME hiring
UK SME hiring rose, but part-time work weakened in March.…
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New AI push targets workplace workflows
Major design platform Canva has unveiled its broadest AI overhaul.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
