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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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TSMC’s record quarter extends AI buildout
TSMC’s quarter points to sustained strength in AI infrastructure. First-quarter…
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BlackLine expands agentic AI across finance
BlackLine has widened its AI finance push into receivables workflows.…
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Government warns boards on AI cyber risk
Ministers warned boards AI is accelerating cyber risk across sectors.…
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The dissonance in AI layoff messaging
AI layoffs are testing how companies explain work’s changing terms.…
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Salesforce unifies AgentExchange for enterprise AI
Salesforce folds apps, agents, and tools into one unified catalogue.…
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8×8 opens AI Studio to CX teams
8×8 opens up AI agent building to everyday CX teams.…
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Britain weighs broader clampdown on NDAs
Britain has opened consultations on tougher limits for workplace NDAs.…
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Fraudsters target bosses as deepfake fears rise
Gallagher says executive impersonation fraud is now hitting UK businesses.…
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MaxContact names first head of people
MaxContact has created a people role to support growth plans.…
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Hidden borrowing costs cloud SME finance
Ebury says headline borrowing rates can mask bigger financing risks.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
