-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
Cyber teams report pressure after breaches
Cyber professionals say breach handling still carries pressure inside organisations.…
-
Five practical ways to reduce leadership stress
SME leaders face intense pressure, but resilience can be built.…
-
LangWatch unveils framework for hidden AI risks
LangWatch has launched open-source tests for hidden AI vulnerabilities today.…
-
The hidden financial skills gap holding small businesses back
Small businesses are being held back by weak financial confidence.…
-
UK privacy complaints climb in finance
Finance led UK privacy complaints across major sectors last year.…
-
Fertility-work searches surge, says Mills & Reeve
Searches around fertility at work are climbing sharply in Britain.…
-
Ricoh warns admin overload hits retention
European workers are losing two days weekly to admin tasks.…
-
NatWest widens workplace financial education push
NatWest is taking investing education deeper into British workplaces nationwide.…
-
MTD rollout unsettles self-employed creatives
Making Tax Digital is reshaping how creatives manage tax today.…
-
Durham study warns on dark leader traits
Research suggests darker traits can aid careers, but damage teams.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
