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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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How data sovereignty and trust became CEO priorities
Data sovereignty is now a boardroom issue, not just IT.…
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Chilli relaunches with refreshed brand identity
Chilli has relaunched with a sharper visual identity and website.…
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Brits swap screens for summer experiences
Britons are trading screens for shared summer experiences this year.…
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Internal comms struggle to prove impact
Internal comms teams still struggle to prove commercial impact clearly.…
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Research warns of Europe’s futureproofing gap
Europe’s biggest listed companies face a widening futureproofing deficit today.…
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Why ESG must shape modern employee gifting
Employee gifting has become a visible test of corporate values.…
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EU AI Act deadlines pushed back
EU lawmakers have provisionally delayed key AI compliance deadlines further.…
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Menopause support gap threatens staff retention
Menopause support is becoming a retention issue for employers nationwide.…
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ServiceNow widens AI governance across enterprise systems
ServiceNow is widening control over AI across enterprise technology estates.…
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SAP makes twin AI data deals
SAP has struck two deals to strengthen enterprise AI foundations.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
