Studio Graphene is expanding into Ireland and broadening its service offering through the integration of design and brand agency Tribe Digital.
The move gives the London-headquartered digital product studio its first foothold in the Irish market while adding deeper user experience and design capability to its existing engineering and product development work.
Studio Graphene, which also operates studios in Delhi, Lisbon, and Geneva, said its 100-person team designs and builds digital products, with a focus on AI-native products for companies operating at scale. By bringing Tribe into the business, it is extending that offer across strategy, design, cloud, DevOps, custom software, and AI-led digital products.
Tribe founder Eoin McKenna will take on a lead role within Studio Graphene. The company said the structure will allow Tribe’s existing customers to access broader capabilities while keeping their established relationships in place.
Tribe has a presence in Dublin, London, and Paris, and counts Vodafone, Benecol, Enterprise Ireland, Knight Frank, and NEC among its clients.
Ritam Gandhi, Founder and Director of Studio Graphene, said: “We are excited to bring Eoin into the Studio Graphene fold. Far from an aggressive growth strategy, this is all about alignment and complementary offerings, meaning we can better serve clients and broaden our reach.
“With Tribe on our team, we’re strengthening parts of the delivery lifecycle we haven’t historically focused on as heavily, adding complementary design expertise and a stronger focus on the experiential layer. Combined with our product design, engineering, AI and platform work, this creates a more complete end-to-end offering.”
Eoin McKenna, Founding Director of Tribe, added: “Joining Studio Graphene felt like a natural step. There is a clear alignment in cultures, standards and ethos. This is an opportunity to build on that and connect what Studio Graphene does with a broader product capability, while supporting clients in Ireland and across Europe.”
The integration expands Studio Graphene’s reach into Ireland at a time when clients are increasingly looking for joined-up support across design, product strategy, software delivery, and AI implementation.
