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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Government targets £450m savings in reporting overhaul
Government plans would substantially simplify reporting obligations across UK companies.…
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Reform pledges £15,000 personal allowance within 100 days
Reform has pledged a substantial rise in personal tax allowances.…
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When products become part of the plot: the business case for screen integration
Product integration can make brands part of stories audiences remember.…
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US M&A deals of the month: August 2026
August’s US dealmakers concentrated capital around scale, infrastructure, and control.…
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VodafoneThree launches dedicated business 5G slice
VodafoneThree has launched dedicated 5G capacity for business customers nationwide.…
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Scotland releases £52m regional growth funding
Scotland’s regional partnerships have received £52m in new growth funding.…
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FCA exposes alternative fund liquidity pressures
FCA research highlights concentrated liquidity risks across alternative investment funds.…
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UK M&A deals of the month: August 2026
August’s UK dealmakers turned contested approaches into major committed transactions.…
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Revolut clears major US banking hurdle
Revolut has secured conditional approval for a United States bank.…
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Hundreds named over minimum wage underpayments
Nearly 660 employers have been named for minimum-wage underpayments nationwide.…

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Leadership —
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Asda appoints former Morrisons boss David Potts

Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.









