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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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European M&A deals of the month: August 2026
August’s European M&A market concentrated capital around strategic control points.…
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Supply chain conflict concerns rise sharply
UK businesses report rising concern about conflict disrupting supply chains.…
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Apple faces £2bn UK tracking lawsuit
Apple faces a £2bn UK lawsuit over app tracking rules.…
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Wayve and Uber begin autonomous London rides
Wayve and Uber have launched autonomous passenger rides across London.…
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UK services growth strengthens as costs rise
UK services activity strengthened in August as inflation pressures returned.…
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Pill makes case for higher interest rates
Bank economist Huw Pill has renewed pressure for higher rates.…
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Hawk expands UK enterprise team with hire
Hawk has strengthened its UK commercial team with senior appointment.…
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Employee input missing from transformation programmes
Employee experience programmes risk overlooking workers during technology-led transformation efforts.…
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Hayward Wright adds business development leadership
Hayward Wright has appointed a manager to support national expansion.…
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ALT opens Manchester office in regional expansion
ALT is opening Manchester operations as its regional expansion accelerates.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
