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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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IQE revenue climbs 43% as Main Market move looms
IQE has delivered a sharp first-half revenue increase this year.…
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British Business Bank plans £150m Northern scale-up fund
Northern scaleups are set for a significant new capital pool.…
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Molten reaches £175m close with state backing
Molten has secured major backing for its latest growth fund.…
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Government sets target to double UK unicorns
Government has set a new ambition for British scaleups today.…
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Gambling operators surrender licences after compliance probes
Two gambling operators have surrendered licences after regulatory compliance enquiries.…
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UK business confidence hits near two-year high
UK business confidence has strengthened despite persistent labour-market weakness nationwide.…
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Spire reshapes leadership around £1.03bn takeover
Spire is changing leadership as its private takeover moves forward.…
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EDF eyes So Energy customers in consolidation push
EDF is pursuing So Energy customers amid market consolidation talks.…
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Castore explores sale after takeover approaches
Castore is exploring strategic options after receiving multiple takeover approaches.…
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JLR opens voluntary redundancies in £1.7bn savings drive
JLR has opened voluntary redundancies as cost pressures intensify nationwide.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
