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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Amazon raises £4.25bn in sterling bond debut
Amazon has raised £4.25bn through its first sterling bond sale.…
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EU proposes €2.5tn public procurement overhaul
Brussels is proposing new rules across Europe’s €2.5tn procurement market.…
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Goodwin agrees £1.1bn Cerberus engineering sale
Goodwin has agreed a £1.1bn engineering division sale to Cerberus.…
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Google commits €13bn to Finland AI expansion
Google is committing €13bn to expand AI infrastructure across Finland.…
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UK retail growth slows sharply in August
UK retail sales growth slowed to 0.7% during August overall.…
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Journeo revenue jumps 53% as pipeline expands
Journeo has delivered record first-half revenue and a larger pipeline.…
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Mobico simplifies group as revenue rises 5%
Mobico is simplifying operations while quarterly revenue continues to grow.…
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STV takes £25.4m hit as studios weaken
STV has booked a major impairment against its studios business.…
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Dunelm launches three-year plan to accelerate growth
Dunelm has launched a three-year strategy to accelerate sales growth.…
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NATS failure disrupts hundreds of UK flights
A NATS systems failure disrupted hundreds of UK flights today.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
