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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Inditex margin pressure offsets strong August sales
Inditex sales grew strongly, but quarterly profitability fell below expectations.…
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£210m South East business investment fund launches
A £210m fund will back South East growth businesses regionally.…
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HSBC winds down German transaction services arm
HSBC will wind down German transaction services operations by 2028.…
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SThree confirms preliminary Circle8 takeover approach
SThree has received a preliminary takeover approach from Circle8 Group.…
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EU proposes framework for short-term rental curbs
Brussels proposes common rules for local short-term rental restrictions today.…
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France plans lower corporate surtax for 2027
France plans to reduce its exceptional corporate surcharge in 2027.…
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EU auditors warn Russian energy exit is faltering
EU auditors warn Russian energy exit investment remains insufficient today.…
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EU Innovation Act targets commercialisation gap
The EU plans new rules to commercialise European innovation faster.…
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McLaren plans £450m Woking investment, 1,000 jobs
McLaren plans £450m Woking investment creating around 1,000 UK jobs.…
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Cegid and Silae plan €10bn software merger
Cegid and Silae plan a €10bn European software combination deal.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
