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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Computacenter raises outlook after record first half
Computacenter has raised expectations after delivering record first-half trading results.…
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UKEF financing unlocks £167m Angola export contracts
British suppliers are set for £167m of Angolan infrastructure contracts.…
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UK imposes new duties on Chinese glass
Chinese glass containers face provisional UK anti-dumping duties from tomorrow.…
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Retailers target 100,000 youth jobs with government
Retailers are backing a major expansion of youth employment routes.…
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UK widens Iran sanctions across key sectors
Britain is widening sanctions affecting finance, trade, transport, and technology.…
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Illumina pays £7.44m over Russia sanctions breach
Illumina Cambridge has paid £7.44m over identified UK sanctions breaches.…
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Rail freight gets 40% growth target
Government has set a new statutory path for rail freight.…
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UK gilt sale locks in record yield
Britain sold long-dated debt at its highest recorded yield today.…
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CMA targets bid rigging across public procurement
The CMA wants stronger detection tools across public procurement markets.…
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UK space strategy puts £7.8bn behind growth
Britain is consolidating space investment under one new national strategy.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
