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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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CMA closes GXO-Wincanton merger investigation
The CMA has closed its long-running GXO-Wincanton merger investigation formally.…
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Aurrigo revenue rises as capacity expands
Aurrigo increased first-half revenue while expanding its UK manufacturing capacity.…
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StandardX raises £10m for isotope refinery
StandardX has secured seed capital for domestic isotope production infrastructure.…
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Phoenix Court secures fresh institutional backing
British institutions are committing more capital to home-grown technology scale-ups.…
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ASA rejects Flo environmental marketing claims
Environmental marketing claims face renewed scrutiny after another ASA ruling.…
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LinkedIn ad breaches new HFSS rules
A LinkedIn campaign has tested Britain’s new food advertising rules.…
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Diageo appoints Joanne Wilson as next CFO
Diageo has chosen Joanne Wilson as its next finance chief.…
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UK growth slows as inflation pressure rises
UK business growth slowed while inflation pressures intensified in September.…
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Co-op membership climbs during cyberattack recovery
Co-op membership grew as the retailer rebuilt after its cyberattack.…
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Crosta Mollica merger creates €1bn pizza group
Crosta Mollica is merging into a billion-euro European pizza group.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
