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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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CMA widens Google search choice proposals
UK regulators want wider search choice across Google platforms online.…
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There goes the fear: Conquer public-speaking nerves in the workplace
Public-speaking nerves can undermine confidence in everyday workplace situations too.…
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Workplace health plan targets economic inactivity
Britain is building a new workplace health system for employers.…
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Basecamp raises $140m for AI-designed medicines
Basecamp Research has raised fresh capital for AI-designed drug development.…
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Bentley backs first EV with £350m investment
Bentley is backing its electric transition with major UK investment.…
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Airtel Money outlines major London IPO
Airtel Money plans a London flotation after earlier market delays.…
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Legal & General plans 1,000 job cuts
Legal & General plans major workforce reductions across its operations.…
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UK-ASEAN trade hits £62bn as ties deepen
UK-ASEAN trade reached £62bn as both sides deepened cooperation further.…
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UK opens £20m regulatory science centre programme
A £20m programme will build four UK regulatory science centres.…
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UK-US AI partnership targets critical infrastructure
UK and US officials are deepening cooperation on autonomous systems.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
