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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Finance admin weighs on SME growth plans
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First-time investment spreads further beyond London
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Beazley expands cyber cover for AI failures
Beazley has expanded cyber cover to address emerging AI failures.…
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UK retailers cut orders at record pace
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Zero-emission vehicle registrations rise nearly 37%
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Whittard increased sales as digital traffic and loyalty engagement strengthened.…

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Leadership —
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Asda appoints former Morrisons boss David Potts

Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.










