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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Nissan takes autonomous driving research onto UK roads
Nissan is taking autonomous mobility research onto Cambridge streets directly.…
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Sainsbury’s Money launches NatWest-powered loan products
Sainsbury’s Money has launched loans powered by NatWest Boxed technology.…
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SSE picks Montrose for Berwick Bank base
SSE has selected Montrose for its Berwick Bank operations base.…
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Belfast rare-earth recycling plant seeks £89m build
Ionic Technologies has submitted plans for an £89m Belfast facility.…
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South East Wales Investment Zone enters delivery
South East Wales has moved its Investment Zone into delivery.…
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Government rethinks £4bn rail leasing model
Britain could start buying trains instead of routinely leasing them.…
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Avanti West Coast nationalisation set for March
Avanti West Coast will enter public ownership on 7 March.…
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Foreign investors put nearly £10bn into UK growth companies
Foreign investors committed nearly £10bn to UK growth companies recently.…
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Rolls-Royce puts £300m into UK manufacturing
Rolls-Royce is investing £300m across five major UK manufacturing sites.…
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Lime UK profits climb as ridership expands
Lime’s UK business has doubled profits as rider numbers climb.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
