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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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RHI Magnesita raises Vesuvius approach
RHI Magnesita has raised its pursuit of Vesuvius materially again.…
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AstraZeneca invests $2bn in Summit
AstraZeneca is investing heavily to deepen its oncology combination strategy.…
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Co-op offers disposals to save deal
Co-op has offered asset sales to preserve its Southern acquisition.…
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Consumer credit accelerates as mortgages soften
Consumer borrowing accelerated in August while mortgage approvals weakened further.…
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Water Bill widens state ownership options
England’s water reforms will widen government options over company ownership.…
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UK cyber skills gap widens
Britain’s cyber workforce is growing, but skills shortages are widening.…
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Great British Grid targets connection bottleneck
Britain is creating a new public investor for electricity networks.…
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HICL invests £68m in Scandinavian rail freight
HICL is investing £68m in Scandinavian rail freight operator Hector.…
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Government expands apprenticeship and workplace skills funding
Government funding will expand apprenticeships, workplace learning and investment-linked employment.…
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CVC withdrawal clears Bodycote takeover path
CVC has withdrawn from the race to acquire Bodycote formally.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
