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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Birmingham fintech Lovey plans major workforce expansion
Birmingham fintech Lovey plans significant recruitment after relocating its headquarters.…
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West Midlands business confidence falls 27 points
West Midlands firms reported sharply weaker confidence during October’s survey.…
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HMRC sets November digital tax reporting deadline
Affected landlords and sole traders face November reporting deadlines soon.…
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Housing bank backs £1bn rental investment fund
Public housing finance is backing a new rental investment fund.…
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UK advances first digitally native government bond
Six banks now have defined roles in Britain’s digital gilt.…
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CMA warns retailers over hidden delivery charges
Online retailers face renewed scrutiny over compulsory delivery charges nationwide.…
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Ministers seek urgent talks over Poundland rescue
Ministers are seeking urgent discussions over Poundland’s threatened financial collapse.…
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How to keep peak-season landing pages relevant across languages and markets
Peak-season campaigns demand landing pages that work across international markets.…
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Monzo launches Spanish banking services in Europe
Monzo has expanded into Spain through its European banking subsidiary.…
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Organic Pharmacy founder regains control of business
The Organic Pharmacy has returned to founder Margo Marrone’s ownership.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
