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When products become part of the plot: the business case for screen integration
Read the full story: When products become part of the plot: the business case for screen integrationProduct integration can make brands part of stories audiences remember. Toni Gaventa, VP of Global Entertainment at BAM, explains why thoughtful screen integration can deliver cultural relevance, longevity, and stronger audience connection without disrupting the entertainment itself.
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Leadership —
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AJ Bell reshapes board through succession plan
AJ Bell is reshaping its board through planned succession changes. Craig Gentle and Steve Langan are joining as three existing non-executive directors prepare to leave the investment platform.
