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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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UK and EU advance agreement on food trade
British food exporters could face significantly fewer European trade checks.…
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Virgin Media O2 plans £800m cost reductions
Virgin Media O2 plans sweeping savings and substantial workforce reductions.…
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Drax partners on £20bn AI data centre project
Drax has outlined a major new North Yorkshire investment proposal.…
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Hangry Moose owners plan wider Midlands expansion
Midlands food business Hangry Moose has changed its ownership structure.…
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Liverpool region advances four new railway stations
Liverpool’s regional authority is considering progress on four proposed stations.…
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Chancerygate submits expanded Hams Hall logistics plans
Chancerygate has submitted expanded logistics development plans at Hams Hall.…
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Danieli invests in Rotherham solar energy system
Danieli UK is investing in renewable power at Rotherham headquarters.…
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ADP Group acquires drilling specialist Geotron UK
ADP Group has acquired Manchester-based drilling contractor Geotron UK today.…
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Nuvo acquires Charnwood Accountants in regional expansion
Nuvo has acquired another established East Midlands accountancy advisory practice.…
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SOCOTEC acquires Derby bridge engineering specialist Inertia
SOCOTEC has acquired Derby engineering consultancy Inertia and its workforce.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
