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Martech data blind spots threaten AI payback
Read the full story: Martech data blind spots threaten AI paybackOnly two per cent of CMOs say their marketing data is strong. Most are investing in AI without fixing weak data foundations, leaving advanced tools underperforming and marketing budgets misfiring, according to new findings from Intermedia Global.
Latest stories —
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U.S. tariffs and chip curbs deepen strain on Asia’s trade axis
China’s October exports fell 1.1% as U.S. tariffs dampened demand.…
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Trump announces US–Uzbekistan trade deal
Trump announces new US–Uzbekistan trade and investment deal. The agreement,…
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Wealthy investors flock to offshore bonds
Wealthy Britons invest heavily in offshore bonds amid tax fears.…
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From nice-to-have to non-negotiable: Wellbeing is a boardroom issue
Workplace wellbeing is no longer a peripheral concern. Sarah McIntosh,…
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Marula Mining agrees heads of terms for sale of African battery-metals arm
Marula Mining agrees heads of terms with Europa Metals. The…
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Northumbrian Water partners with Medallia to enhance customer experience
Northumbrian Water partners with Medallia to strengthen customer insight. Northumbrian…
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Building a purpose-led food brand for modern families
So Nourished co-founders Nina Kavanagh and Safa Alkubaisi are redefining…
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One in three DBAs considering job move amid rising pressures
A new report finds growing strain on database administrators. SolarWinds’…
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US Supreme Court questions legality of Trump’s global tariffs
US justices questioned Trump’s emergency tariff powers. In a closely…
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Forbion raises €200m for biotech fund
Forbion raises €200 million for sustainable biotech investments. The Netherlands-based…
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Leadership —
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Generation Alpha sees flexibility and AI defining work by 2040
Generation Alpha predicts a tech-driven, flexible working world. A new study by International Workplace Group (IWG) reveals that 87% of 11–17-year-olds expect their future jobs to look nothing like their parents’ careers, with hybrid work, short commutes, and AI collaboration at the core of work by 2040.
