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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Bruntwood SciTech invests £11m in research campus
Bruntwood SciTech will upgrade Melbourn Science Park with £11m investment.…
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The Curve secures backing for acquisitions
The Curve has secured investment to pursue targeted acquisitions nationwide.…
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Fractile filings reveal £577m in equity issuance
Fractile’s latest filings show significant funding for specialist AI chips.…
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Ares Intelligence raises £2.5m for enterprise AI
Ares Intelligence has raised fresh capital to expand enterprise AI.…
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Poundland founder challenges administration amid rising sales
Poundland’s founder questions insolvency plans despite improving recent sales figures.…
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Amazon expands returnless refunds to British sellers
Amazon now allows eligible British sellers to issue returnless refunds.…
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Findel acquires Gym Gear to expand fitness services
Findel has acquired Gym Gear to expand commercial fitness capabilities.…
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Strive Capital combines Jigsaw24 with Academia Group
Strive Capital has acquired Jigsaw24 to expand Academia’s technology operations.…
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Iwoca considers investor exit as profits grow
Iwoca is considering an exit opportunity for longstanding venture investors.…
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Caunton Engineering profits fall despite revenue growth
Caunton Engineering increased turnover despite a steep annual profit decline.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
