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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Gamma delays takeover vote after weak shareholder participation
Gamma delayed its takeover vote after limited shareholder proxy participation.…
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Ofgem continues technical review of June grid operations
Ofgem continued reviewing electricity system decisions during June’s extreme heat.…
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Vodafone joins exploratory European satellite spectrum initiative
Vodafone joined three operators exploring joint European satellite spectrum applications.…
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Apache offshore staff plan strike amid pay dispute
Apache offshore employees plan a strike amid disputed pay arrangements.…
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Uber defeats £340m taxi lawsuits on limitation grounds
Uber won dismissal of historical litigation brought by London drivers.…
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CoComply raises £1.9m to expand workforce compliance technology
CoComply secured new financing for its workforce compliance software expansion.…
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PwC global revenue rises while EMEA growth slows
PwC reported global revenue growth despite subdued trading across EMEA.…
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MindGym warns of continued cuts to corporate training
MindGym expects lower revenue as corporate training spending weakens further.…
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Mulberry sales grow as full-price strategy develops
Mulberry reported stronger sales amid its luxury retail turnaround efforts.…
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Beeks reports £40m annual revenue and recurring growth
Beeks reported annual revenue growth alongside stronger recurring commercial commitments.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
