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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Sumsub launches controls for enterprise AI agent access
Sumsub introduced controls for automated access to sensitive enterprise information.…
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SMEs report almost 17 days of annual utilities administration
Small businesses spend considerable time on routine utilities administration tasks.…
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London monitored hotels report higher bed bug detections
London hotels showed higher monitored bed bug detections than Paris.…
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Legal employers lead UK ranking for advertised workplace perks
Legal employers advertise more workplace perks than other sectors surveyed.…
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Emerald says it secured £1.4m for healthcare expansion
Emerald announced additional financing for its preventative healthcare service expansion.…
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Pax8 introduces managed AI agents for SME partners
Pax8 launched services for technology providers managing business AI agents.…
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UK businesses report weakest AI efficiency gains in Infor survey
Infor research reports weaker UK efficiency gains from artificial intelligence.…
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Electricity networks plan projects £58bn UK economic contribution
Electricity network operators outlined long-term investment and workforce development plans.…
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Ofgem approves £642m Bramford to Twinstead grid upgrade
Ofgem approved funding allowances for another major electricity transmission upgrade.…
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Airline accessibility measures target wheelchair damage and delays
Government and aviation operators announced stronger disabled passenger support measures.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
