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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Volex lifts outlook after strong first-half revenue
Volex reported stronger half-year revenue across several international manufacturing markets.…
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Sumitomo opens £350m Scottish subsea cable factory
Sumitomo opened its Scottish high-voltage subsea cable factory this week.…
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Primary Health Properties agrees £700m hospital venture
Healthcare landlord PHP agreed a new partnership involving private hospitals.…
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Government publishes consumer subscription rules guidance
Government guidance clarifies subscription obligations for businesses and their customers.…
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Government outlines industrial skills and apprenticeship commitments
Government and employers announced new skills commitments across growth industries.…
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Merck agrees $1.3bn deal for Silence Therapeutics
Merck agreed to buy British biotechnology company Silence Therapeutics outright.…
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UK profit warnings hit near-two-year high
UK profit warnings climbed during the third quarter of 2026.…
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multifi launches tool to screen SME finance applications
multifi’s new BrokerScope tool screens finance applications against lender criteria.…
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Xero’s Gemini integration reaches UK and EEA
Xero’s Google Gemini integration brings live accounting insights to businesses.…
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Government allocates £140m to urgent care infrastructure
Ministers have announced investment across fourteen urgent-care infrastructure projects nationally.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
