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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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UK clinical trial set-up times fall 35%
Commercial clinical trials reached faster setup targets under government figures.…
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Commercial Payments Bill passes Lords and enters Commons
Commercial Payments Bill advanced after completing its final Lords stage.…
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Government launches digital technology jobs plan
Government plans new digital placements and longer-term technology employment opportunities.…
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Workday renews UK public sector procurement agreement
Workday renewed government procurement arrangements alongside further public customer adoption.…
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UK confirms indefinite CE recognition for medical devices
Britain will recognise qualifying CE marked medical devices without expiry.…
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Ashtead Technology agrees recommended £505m takeover
Ashtead Technology agreed recommended cash acquisition terms worth approximately £505m.…
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UK and Oman unveil investment and export finance plans
Britain and Oman announced investment measures covering several strategic sectors.…
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UK borrowing rises as public debt exceeds £3tn
September borrowing exceeded forecasts as Britain’s public debt passed £3tn.…
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Mobico directors consider possible 46p takeover proposal
Mobico directors favour possible takeover terms, subject to further conditions.…
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Jackdaw consent accompanies separate £2bn Energy Wealth Fund
Jackdaw gas production secured consent alongside separate government funding plans.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
