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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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IFM agrees majority acquisition of Associated British Ports
Australian infrastructure investor IFM agreed terms for majority port ownership.…
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UK inflation rises to 3.5% as fuel costs increase
UK inflation accelerated again as September fuel costs increased sharply.…
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Former ThinCats chief launches £1m–£25m business lender
Ignite Funding Partners has launched lending services for established companies.…
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FCA identifies weaknesses in financial services AI governance
The FCA has published examples of financial sector AI governance.…
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Multinationals face Companies House identity verification gaps
Vistra research finds substantial gaps in Companies House identity verification.…
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SThree survey finds employees reporting AI-related departures
SThree reports respondents observing colleagues leave after AI reshaped work.…
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AtScale announces OpenAI Select Partner appointment
AtScale says its OpenAI Select Partner appointment supports enterprise analytics.…
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Hyland launches Guidewire integrations for insurance operations
Hyland has released validated integrations for three Guidewire insurance applications.…
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Signicat selects TÜV Austria for European identity compliance
Signicat has appointed TÜV Austria to consolidate European conformity assessments.…
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Flexera expands AI cost controls across cloud infrastructure
Flexera is expanding enterprise controls over artificial intelligence infrastructure expenditure.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
