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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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UK spinout funding rises as investment in newcomers falls
University spinout funding increased while early stage investment contracted sharply.…
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LSEG agrees $3.535bn acquisition of credit data specialist Octus
LSEG has agreed to acquire specialist credit intelligence provider Octus.…
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Employers face tougher protections against pregnancy dismissals
Employers face new dismissal restrictions protecting pregnant workers and mothers.…
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Hercules expects annual revenue above £130m
Hercules expects annual revenue growth across British infrastructure service divisions.…
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Manufacturing input costs rise as producer inflation accelerates
Manufacturers faced steeper input prices as industrial inflation accelerated again.…
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GSK gains US approval for hepatitis B treatment
GSK secured US approval for its new chronic hepatitis treatment.…
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Azoma announces $11.2m AI shopping funding
Azoma raised funding to develop artificial intelligence shopping optimisation technology.…
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Novatech wins Proxmox Gold accreditation
Novatech gained Proxmox Gold accreditation amid mounting virtualisation licensing scrutiny.…
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MS International secures £29.7m German naval order
British manufacturer secured German naval equipment contract covering twelve systems.…
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Opply raises $7.5m to expand AI procurement platform
Opply secured fresh investment to expand specialised artificial intelligence procurement.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
