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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Britain weighs tariffs on Chinese electric vehicles
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Labour targets gig economy employment status test
Government plans could redraw employment status rules for gig workers.…
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ImpactOS ties social value promises to delivery
Pagabo Group has launched ImpactOS for connected social value management.…
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Collective buying model targets SME overheads
A new buying group is targeting procurement costs for SMEs.…
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BMC taps IBM veteran for mainframe AI drive
BMC has appointed Tarun Chopra to lead mainframe transformation globally.…
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Teciem builds out leadership after Finastra separation
Teciem has added two executives to its London leadership team.…
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UKEF backing moves CATAGEN closer to commercial scale
CATAGEN has secured government-backed finance to commercialise aviation technology overseas.…
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£60m fund seeks new ideas for workplace inclusion
A £60m fund is seeking new workplace inclusion innovations nationwide.…
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Nubank shuts down Monzo takeover speculation
Nubank has ruled out pursuing a transaction with UK-based Monzo.…
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Vaping duty brings new stock rules for retailers
Britain’s new vaping products duty changes costs across supply chains.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
