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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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JD.com nears EU clearance for Ceconomy takeover
JD.com is nearing European approval for its Ceconomy acquisition bid.…
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G7 releases reserves as energy shock deepens
G7 governments are releasing emergency energy reserves to stabilise markets.…
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OPEC+ holds November oil output targets steady
OPEC+ kept November production targets unchanged amid tight oil markets.…
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Ministers weigh safeguards for devolved spending powers
Ministers are considering stronger safeguards for devolved regional spending powers.…
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Eurozone inflation jumps to 3.8% in September
Eurozone inflation rose sharply in September as energy costs accelerated.…
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Monzo courts private equity after Nubank exit
Monzo is exploring private equity investment after Nubank talks collapsed.…
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Tesco considers bid for Majestic Wine
Tesco is reportedly considering a takeover of retailer Majestic Wine.…
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Global M&A slows sharply after record rush
Global dealmaking slowed sharply during the third quarter of 2026.…
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IPO market cools as valuation resistance grows
Investor resistance is pushing more companies to delay planned flotations.…
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BT weighs improved offer for TalkTalk
BT is weighing an improved offer for heavily indebted TalkTalk.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
