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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Right to Work rules change for employers
Employers face an updated Right to Work compliance code today.…
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£190m deal targets more available A400M aircraft
Airbus will continue supporting Britain’s A400M fleet under extended contract.…
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Hinkley Point B begins decommissioning chapter
Hinkley Point B has transferred into Britain’s decommissioning estate today.…
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Aldermore weighs cutback in invoice finance
Aldermore is reviewing its invoice finance business amid restructuring reports.…
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BT takes packaged AI services to SMEs
BT has launched new AI services aimed at UK SMEs.…
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£2,000 incentive backs young apprentice hiring
Small employers can now receive £2,000 for young apprentice hires.…
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Teesside terminal enters ConocoPhillips sale review
ConocoPhillips is reviewing a potential sale of its Teesside terminal.…
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GoHenry joins Barclays after acquisition completes
Barclays has completed its acquisition of youth banking app GoHenry.…
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Barclays pushes Claude deeper into banking operations
Barclays is extending Claude deeper across its global banking operations.…
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UK borrowing costs hit three-decade high
Long-term UK borrowing costs crossed a major threshold on Thursday.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
