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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Sainsbury’s held merger talks with Morrisons
Sainsbury’s held exploratory merger talks with Morrisons earlier this year.…
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BT acquires TalkTalk with £400m cash impact
BT has acquired TalkTalk after its rival entered administration today.…
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Revolut reaches $115bn valuation during global expansion
Revolut has reached a $115bn valuation during rapid global expansion.…
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Costa Coffee returns to operating profit
Costa Coffee returned to operating profit after two loss-making years.…
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Tesco introduces paid safe leave for abuse survivors
Tesco has introduced paid safe leave for domestic abuse survivors.…
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German growth outlook improves as exports recover
Germany may grow about twice as fast as previously forecast.…
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G20 splits over response to excess capacity
G20 trade ministers split over action against structural excess capacity.…
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Prediction markets raise UK financial stability questions
Prediction markets are raising fresh questions about UK financial stability.…
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OpenAI resignation renews scrutiny of AI governance
OpenAI faces renewed governance scrutiny after a senior safety resignation.…
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Brussels tests appetite for larger European champions
Brussels is signalling greater openness to creating larger European champions.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
