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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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ePayments enters special administration as FCA confirms appointments
Regulators have confirmed special administration proceedings involving ePayments Systems Limited.…
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Government survey reveals costs and taxes weighing on firms
Government researchers have documented mounting cost pressures among employing businesses.…
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Derby confirmed as Great British Railways headquarters
Derby has secured the planned Great British Railways headquarters development.…
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British Land expects higher earnings as lettings grow
British Land expects stronger earnings following commercial property leasing activity.…
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Billion Dollar Boy acquires US B2B influencer agency
Billion Dollar Boy has expanded through a specialist American acquisition.…
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Manchester InsurTech Fruga raises £1m for expansion
Manchester insurance technology company Fruga has secured new expansion funding.…
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Business leaders urge Healey to reform rates
Over 200 UK employers urge Chancellor to reform business rates.…
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Government proposes new crackdown on bogus self-employment
Ministers are consulting on reforms to disputed employment status classifications.…
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England launches ten-year plan to expand organic farming
England has launched a ten-year strategy for organic farming growth.…
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Peel prepares Harworth delisting after takeover milestone
Peel has crossed the threshold required for Harworth’s planned delisting.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
