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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Mini-bond collapses expose continuing investor protection risks
Nearly £1bn remains exposed across collapsed high-risk mini-bond investment schemes.…
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Microsoft withdraws from Essex AI datacentre project
Microsoft’s withdrawal highlights electricity constraints on Britain’s AI infrastructure ambitions.…
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CIPD asks ministers to delay trade union access rules
The CIPD has requested more time for workplace access reforms.…
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Government minded to intervene in Sky’s ITV deal
The Government has signalled potential intervention in Sky’s ITV acquisition.…
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Oxford biotech OMass secures $310m Series C funding
Oxford biotechnology company OMass has secured significant new investment funding.…
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British Business Bank commits £180m to technology funds
The British Business Bank has announced six technology fund commitments.…
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Hospitality employers pledge 100,000 jobs for young people
Hospitality employers have pledged jobs for young people without work.…
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ScottishPower completes major East Anglia TWO engineering operation
ScottishPower has completed significant offshore engineering work beneath Suffolk’s coastline.…
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UK economy grows 0.1% as sector performance diverges
Official figures show Britain’s economy grew modestly during August 2026.…
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British Land expects higher earnings as lettings grow
British Land expects stronger earnings following commercial property leasing activity.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
