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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Keller outlines acquisition-led growth strategy
Keller is examining acquisitions to expand its specialist engineering operations.…
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Heathrow expansion faces renewed political uncertainty
Heathrow’s proposed third runway faces uncertainty despite fresh ministerial support.…
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Water sector warns borrowing costs could raise bills
Water companies warn regulatory uncertainty could increase their borrowing costs.…
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Renault chief challenges Britain’s 2030 petrol-car deadline
Renault’s chief executive has challenged Britain’s future petrol-car sales deadline.…
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SME survey reveals widespread frustration with government
New polling reveals substantial frustration among Britain’s small business leaders.…
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NHS trusts question Palantir data platform adoption
NHS organisations remain divided over the value of Palantir’s platform.…
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Treasury considers wider small business rates relief
Small business rates relief may expand following the October Budget.…
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Barclays prepares £125m UK restructuring charge
Barclays faces another restructuring charge as its efficiency programme continues.…
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Condé Nast UK profit falls amid restructuring
Condé Nast’s British business reported sharply lower underlying annual profits.…
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Ministers consider higher apprenticeship costs for older workers
Ministers are considering further changes to apprenticeship funding for employers.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
