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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Google restores London cloud services after regional outage
Google restored its London cloud region after a major disruption.…
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UKEF backs £330m British contracts in Guinea and Benin
British exporters have secured new African infrastructure opportunities with backing.…
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CMA proposes wider access to iPhone contactless technology
Competition regulators have proposed changes to iPhone contactless payment access.…
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Company insolvencies fall 5% year on year in September
Company insolvencies declined in September, according to new official statistics.…
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UK vacancies fall to 691,000 as unemployment eases
UK vacancies declined again despite a modest fall in unemployment.…
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Skybound appoints Jamie Proctor to lead specialist division
Skybound Wealth promoted Jamie Proctor to lead specialist advisory operations.…
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Ulster University appoints three industry visiting professors
Ulster University appointed three distinguished industry leaders as Visiting Professors.…
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Skybound Wealth opens Barcelona office during European expansion
Skybound Wealth expanded its Spanish presence with another office opening.…
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Ransomware victims report rising threats against employees
Ransomware victims reported escalating threats against staff and their families.…
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Employees reluctant to use employer mental health support
Employees remain reluctant to use workplace mental health support services.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
