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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Genuit cuts profit outlook after weaker heating demand
Genuit has reduced profit expectations after weaker heating product demand.…
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James Cropper raises annual EBITDA guidance after strong half
James Cropper has raised its annual adjusted earnings expectations materially.…
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Wickes reports 4.5% third-quarter revenue growth
Wickes has reported stronger group revenue in its third quarter.…
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CMA seeks views on remedies for nexfibre acquisition
The CMA is consulting on possible remedies for nexfibre acquisition.…
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UK venture investors introduce voluntary ESG reporting template
UK venture investors have introduced a voluntary ESG reporting template.…
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Invinity outlines minimum £20m proposed equity fundraising
Invinity has proposed raising at least £20m through new equity.…
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Cornish Metals proposes £135m South Crofty financing
Cornish Metals has proposed £135m of financing for South Crofty.…
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Thames Water creditors nominate Lord Hutton as chair
Thames Water creditors have selected a prospective independent board chairman.…
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Flutter plans up to 1,400 job cuts after tax changes
Flutter has disclosed restructuring plans affecting up to 1,400 positions.…
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NatWest plans two office days weekly for hybrid staff
NatWest plans revised office requirements for thousands of hybrid employees.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
