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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Kantata launches AI analytics for professional services companies
Kantata has launched new conversational analytics for professional services companies.…
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BMC introduces AI agents for mainframe operations
BMC has introduced AI agents for mainframe operations and troubleshooting.…
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Sapia.ai offers AI coaching to rejected job applicants
Sapia.ai is offering rejected applicants free AI career coaching services.…
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Ryanair chief predicts European airfare increases of up to 20%
Ryanair chief predicts higher European airfares during the coming year.…
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Finsei chooses Thredd to power Mastercard debit offering
Finsei has selected Thredd to provide debit card processing infrastructure.…
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Plus500 agrees conditional acquisition of Brazilian broker Guru
Plus500 has conditionally agreed to buy a Brazilian brokerage business.…
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Galliford Try joins £5bn Pagabo major works framework
Galliford Try has secured places on a major public framework.…
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Sabre Insurance premiums rise 14.3% as guidance holds
Sabre Insurance has reported stronger gross premiums while maintaining guidance.…
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GB Group core growth offsets weaker fraud performance
GB Group reported growth in core identity and location services.…
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XP Power orders surge as customers bring purchases forward
XP Power reported sharply higher orders and improving quarterly revenue.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
