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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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ESG rule shifts raise disclosure stakes
Sustainability reporting is entering a more commercial and practical phase.…
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Electrification climbs corporate risk agenda globally
Electrification is shifting from climate pledge to operating strategy now.…
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The age of the informed consumer
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BCC urges new growth delivery test
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EV target rethink tests policy certainty
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Japan deal widens UK tech ambitions
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
