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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Directors put AI governance on agenda
Directors are moving AI from experiments into boardroom governance plans.…
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UK and Japan deepen energy ties
Britain and Japan are deepening clean energy ties after talks.…
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EV mandate rethink unsettles green economy
A reported EV mandate reset has unsettled Britain’s green economy.…
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Energy costs threaten UK manufacturing base
High energy costs are forcing UK manufacturers to reconsider production.…
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Data complaint deadline nears for businesses
New data complaints rules will tighten UK privacy governance standards.…
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Social ban redraws youth marketing rules
The UK’s under-16 social media ban would reshape digital commerce.…
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Workspace control reshapes office design debate
Workspace control is challenging the aesthetics-led office design debate again.…
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Clear Channel links ads to community impact
Clear Channel is linking outdoor advertising spend to community outcomes.…
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Irn-Bru tops World Cup ad ranking
Irn-Bru has topped a crowded World Cup advertising effectiveness ranking.…
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Anthropic shutdown exposes AI service risk
Anthropic’s model shutdown has turned AI access into service risk.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
